The Blog Builder
How to build a great marketing piece: Stand out from your industry by focusing on why people should buy from you—not just blending in with the competition.
2 Key Decisions before you start...
Choose Your Target
Who are your BEST customers, your ‘A’ Graders, the ones you want more of, who accept your recommendations, don’t haggle you on price, pay on time and refer more great customers to you… Now, target ONLY them… and not anyone else!
Choose Your Message...
It’s likely your ‘A’ Graders will have similar reasons WHY they buy from you rather than anyone else. It’s their #1 ‘hot button’ and the one thing that if you stopped providing it, they’d switch who they buy from…
So here’s the key question: “Is the MAIN REASON they buy from you because of your QUALITY, your SERVICE or your PRICE?”
ONE of these is your ‘A’ Grader’s hot button… Your job is to ‘BEAT THE MARKET’ in this ONE area… whereas you only need to “MEET THE MARKET” in the other two…
Key Point: Don’t try and be ALL things to ALL people, just be the BEST thing that your BEST customers want!
Where Should We Send Your Copy?
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